Category Archives: Uncategorized

A Question of Psychographics

Netflix recently released “The Great Hack“, a documentary film about the Cambridge Analytica scandal associated with the UK Leave.EU and Trump Presidential campaigns. The film, in part, raises questions of psychographics and their power in a world of big data and social media.

Psychographics ?

Psychographics can be thought of as the sibling of demographics. While the latter models a population in terms of the characteristics like age, gender, ethnicity and so forth, the former seeks to describe the behavioural traits. Continue reading

The role of public funds

I was reminded the other day of a piece of work I looked at several years ago when Governments were first intervening to make broadband widely available which considered the role of public funds in general in commercial projects.

The general rule of thumb in Europe is that public money should only be used where there is evidence of market failure, and even then the funds should only be made available in a manner that minimises the market distortion.

The role of Public Funds

The role of Public Funds

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Adrian Wooster presented with the SCTE David Hall Award

At their annual Gala Dinner in June, Adrian was presented with the SCTE David Hall Award for his lecture “The Yellow Brick Road to a Copper Sunset” on the path towards a full fibre future.

SCTE David Hall Award

I’m not a regular member of the SCTE whose members are traditionally broadband professionals leaning more towards the cable industry but with new entrant operators, traditional incumbents and cable operators all converging on a full fibre future, I’m keen to use any opportunity to help bring this diverse industry closer together. So I was delighted that the SCTE even asked me to present to their members, let alone present me with this award.

Who better to help the SCTE President, Chris Bailey, present the awards held at Hatfield House, than Henry VIII

SCTE Annual Dinner, Hatfield House, Presentation of SCTE David Hall Award

You can find more about the man after whom the award is named here, and the more in general about the work of the SCTE can be found here.

UK Full Fibre Broadband Market

DI2 asked me to present at their investment workshop in my capacity at Gigaclear during the recent 2019 FTTH Council Conference in Amsterdam. This is Adrian’s perspective on the UK full fibre broadband market.

The presentation looks at how the UK has gone from a laggard in fibre investment to one of the most dynamic developing markets, forecast by iDate to become the second largest fibre market in Europe by 2025. 

Market Scenarios (2009)

First published in 2009. With the various strategic shifts in the fibre market increasing leading to a patchwork, this article from the archives looks at the different scenarios for the broadband market and starts to consider how it might be joined together to create a competitive infrastructure market.


Market Scenarios

There is a wide consensus that ubiquitous Next Generation Access networks (NGA’s) could never be successfully developed in the UK by a single organisation during a single “big bang” project. Rather it is highly likely that a number of local projects will appear, built by a wide variety of organisations and with a number of possible ownership structures.

While at a technical level, this is not a new problem – the term “Internet” used to describe the current global infrastructure reflects the necessity to inter-connect disparate networks. When we use the term “The Internet” we are actually referring to traffic across many networks working cooperatively to deliver service. Continue reading

Evolving Market (Jan 2013)

From the archive – January 2013. For no special reason, this is the first of the articles from the archives. This looks at the transformation of various market sectors as the evolve into a more cohesive and unified fibre broadband market. I’ve left it unedited so you judge for yourself if it remains relevant or dated.


Evolving Market

It can be argued that the telecommunications market is undergoing what may be the single largest transformations in its history as it migrates away from copper-based services towards fibre-based solutions.

The debate surrounding the shift often focuses on the immediately practical points of the technology choices and the mechanics of who pays for it and how. This short paper instead tries to consider the movements in the market that are underway and how these might best be supported. Continue reading