Adrian is a broadband strategist with over 20 years experience with a special focus on full-fibre and more widely Next Generation Access (NGA) broadband strategy. In the long distant passed he had a background in network architecture & strategy, and loves nothing better than formulating or adapting strategy to differentiate and be ahead of the curve.
Having worked with a range of clients in public, private and community sectors including alternative operators, local and national governments, Adrian most recently headed up the Strategy function within Gigaclear Networks, the UK’s largest rural broadband specialist.
His specialism is in how full-fibre markets evolve and how operators position themselves within their domestic markets, considering factors like:
- Geographic and demographic targeting for optimal market positioning,
- Whether open access is the right approach for a given market strategy
- How product strategy can support wholesale and retail coexistence, and
- The support role Government policy and regulation can play.
There are few universal rights and wrongs – each operator needs to carve their own path – that’s my specialism.
In 2020, Adrian formed Xpedium, a venture with a group of seasoned industry experts specifically to help new entrant fibre operators secure the best start.
Adrian has been joined by his son, Theo Wooster. Theo is currently a student at Birmingham University studying Economics with International Relations while helping out at Xpedium.
Theo will be writing a series of thought pieces here. His aim will be to provide some background to the tech sector and the development of the broadband economy.
He is especially interested in how economies transition during periods of significant change. For example, the speed of impact AI is having and how we as a society prepare.