Adrian Wooster, broadband strategist

Adrian Wooster

Adrian Wooster

Adrian Wooster is a broadband strategist with over 20 years experience with a special focus on full-fibre and more widely Next Generation Access (NGA) broadband strategy.

In the long distant passed he had a background in network architecture & strategy, and loves nothing better than formulating or adapting strategy to differentiate and be ahead of the curve.

Having worked with a range of clients in public, private and community sectors including alternative operators, local and national governments Adrian currently heads up the Strategy function within Gigaclear Networks, the wholesale and infrastructure side of the UK’s largest rural broadband specialist.

His specialism is in how full-fibre markets evolve and how operators position themselves within their domestic markets, considering factors like geographic and demographic targeting for optimal market positioning, whether open access is the right approach for a given market strategy, and how product strategy can support that, wholesale and retail coexistence, and the support role Government policy and regulation can play.

There are few universal rights and wrongs – each operator needs to carve their own path – that’s my specialism.

A client once told me they’d found my fingerprints on many of the UK’s alternative broadband programmes. Long may that continue 🙂

SCTE David Hall Award